Branding, Identity, & Design

Elevate your creative vision and messaging through your brand’s authentic self

You have the talent and you’re gaining momentum, but does your brand identity reflect your business’ personality and purpose? Let’s find your customer community and explore your unique selling points then design a logo.

I draw on my experience branding my businesses and clients, founders needing someone to help them craft a visual story communicating their unique offering. Whether you’re a non-profit needing to sharpen your mission or a creative founder scaling your identity, I provide the strategic oversight to ensure your branding stands out among your competitors in a busy marketplace.

Case Study

Joyful modern branding rooted in South Asian visual culture.

Lucky Sari’s founder wanted the branding for her upcycled sari fashion label to evoke vintage, hopeful and lucky vibes. We turned to South Asian truck and poster art for inspiration and a vibrant color combo you’ll find in any sari shop.

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The Brand Audit & E-Commerce Launchpad

A 60-day intensive to refine your story & professionalize your digital presence.

  • Brand Audit & Identity: A deep dive into your messaging and visual identity to identify "leaks" in your brand story.

  • Messaging Architecture: Developing a "Brand Voice" guide and high-level copy that converts.

  • Visual Direction: Curating a cohesive aesthetic direction (mood boards and style guides).

  • Squarespace & Shopify Setup: Full-service setup or optimization of your e-commerce platform, ensuring a premium user experience that drives sales.

  • Staff Training: I don’t just build the site; I train you and your team on how to manage inventory, update content, and run the "back end" of your store with confidence.

  • Marketing Strategy: A 12-month high-level marketing roadmap designed for high impact without burnout.

Contact Swati

Building a creative business of your own? I take on a limited number of consulting clients each year. Reach out if you’d like to chat. The first 30 minutes are on me.