Branding, Identity, & Design

Elevate Your Creative Vision into a Market Authority

You have the talent, but does your brand reflect your worth? I draw on my experience in NYC advertising and luxury PR agencies—including my leadership at The Brandman Agency—to help you articulate your unique value proposition. Whether you are a non-profit needing to sharpen your mission or a creative founder scaling your identity, I provide the strategic oversight to ensure your branding is cohesive, ethical, and profitable.


The Brand Audit & E-Commerce Launchpad

A 60-day intensive to refine your story and professionalize your digital presence.

  • Brand Audit & Identity: A deep dive into your messaging and visual identity to identify "leaks" in your brand story.

  • Messaging Architecture: Developing a "Brand Voice" guide and high-level copy that converts.

  • Visual Direction: Curating a cohesive aesthetic direction (mood boards and style guides).

  • Squarespace & Shopify Setup: Full-service setup or optimization of your e-commerce platform, ensuring a premium user experience that drives sales.

  • Staff Training: I don’t just build the site; I train you and your team on how to manage inventory, update content, and run the "back end" of your store with confidence.

  • Marketing Strategy: A 12-month high-level marketing roadmap designed for high impact without burnout.

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