Experiential & Retail

I approach every event as theater and performance. For me, the exhilarating challenge is to balance restraint and expansion within the boundaries of a given space.

Having grown up on stage as a classical dancer and choreographer, I bring movement, textiles, lighting, music and multimedia together to tell a brand's integrated story.

Over a decade running Bhoomki, I opened two Park Slope storefronts from raw space and kept them lively with trunk shows, launches, workshops and international runway presentations.

As Lead Instructor and Curriculum Designer at The School of The New York Times, I created speaker series and moderated panels with Adidas, Supreme, Eileen Fisher, and Tory Burch executives, shaping programming that increased enrollment revenue and visibility for our sold-out fashion and entrepreneurship courses.

For TATTER, a textile-centered non-profit cultural insitution, I produced Blueprint, an immersive evening of bespoke choreography, block printing and projected embroidery that helped secure a $1.365M state capital grant.

At Brandman, a luxury travel PR agency, I staged press gatherings for Andaz, Oberoi and Orient-Express, welcoming editors of Departures, Condé Nast Traveler and Architectural Digest.